If you've experienced business long enough, you know gaining new business is essential to the growth of your company. In a few industry's new blood may be the lifeblood of the business enterprise and without it, you die. In order to achieve your full potential in your venture, then you have to have ongoing marketing strategies that may grow your business every year.
Mike's Trophies of Award Shop owners need to develop corporate business and gain them as a regular account. After all, who wouldn't want to have a nice repeat account with a corporation like, American Airlines or Wendy's? Gaining these kind of monthly accounts can boost your business and can also be used to secure other accounts aswell.
Consider this... you have an engraving business and you supply numerous products from plaques, trophies, badges, pens, etc... and you also want to develop an account with your local McDonald's. You may or might not know the dog owner, manager or anyone employed there on an individual basis at the moment. However, when you do introduce yourself and your line of business, anticipate to hand the "decision maker" an impressive item. Not just a simple business card together with your contact info, provide them with something that may cause them to keep in mind you.
Here's the idea... A lot of people enjoy receiving a thing that has been personalized for them, something making use of their name onto it. You being an engraver have a variety of items you can engrave and present to the manager as gift, introducing your organization. Another impressive look would be to have their company logo or corporate insignia engraved on the piece aswell. I suggest developing a "sample" of what you will prefer to do for them on a monthly basis and plant the idea for them to present a worker of the Month award.
Present the dog owner (or manager) with a 7x9 designer plaque that has their corporate logo and name engraved on it, along with wording that best describes the appreciation award. If you don't now have their logo on file, it is possible to obtain it without difficulty by searching the net for logos & clip art online. Additionally, create for them a name badge that also has their name and logo onto it. Plan to leave these things behind as a free sample, demonstrating your products and services.
Another nifty thing to do is show them a large perpetual plaque. Something around a 10x13 with a good brass header plate that has their corporate logo engraved large. In the event that you own a laser engraver, laser their logo on black brass and present it on a walnut board. Also, double plate the header with an additional piece of gold brass and it will cause the engraved logo to stand out more on the brass plate.
Having an Employee of the Month award is great for showing appreciation to workers who do their job well. This will create a continuing month-to-month award program which will enable you to showcase many other products available for you for them. Think about it, if you are the main one doing their awards and then they want a banner for a special promotion, they're going to call you. engraved electrical panel labels 's your organization that's on the forefront of their mind, due to them calling or seeing you each month for his or her Employee of the Month awards. Including getting additional nametags designed for new employees which are hired each week, month or quarter.
Establishing this sort of account will allow you to generate more accounts exactly like it. Imagine going to other establishments with exactly the same idea and adding the point that you already do it for McDonald's, Wendy's, etc... Thus giving you more clout and subsequently builds your corporate business faster.
Using these type of ideas to "get your foot in the entranceway" will capture new business for the award shop and continue to grow your business.